Resume
Creative Specialist
ESCO Retail Services - Dallas, TX June 2026 to September 2026
● Prototyped and created posters, trading cards, and peripheral materials for a global sales meeting and coordinated with the print company to ensure products were made to standard.
● Compiled footage and edited it into hype reels, informational bulletins and managed social media posts for internal communications and holidays for LinkedIn and Meta platforms.
● Coordinated multimedia presentations onsite working with different brand representatives to make their presentations and the event run as planned.
Graphic Designer
Central Market - Dallas, TX June 2025 to Present
Redesigned the layout and branding system of a cashier handbook used by 50+ employees, improving navigation and increasing customer flow by 50%.
● Reduced product loss and book size 36% by organizing 1,200+ product codes into a streamlined, easy-to-use information system.
● Decreased code retrieval time by creating a consistent, production-ready digital and print assets that fits within Central Market’s existing brand guidelines.
Graphic Designer
Freelance - Dallas, TX June 2025 to October 2025
● Turned a single logo into a scalable brand system with 8+ logo variants and marketing assets adaptable across print, digital, and merchandising.
● Delivered design assets and refined brand messaging through direct client communication and feedback.
● Increased sales and brand recognition by 20% through cohesive branding and consistent visual execution.
UX Team Leader
Alcon - Richardson, TX August 2024 to December 2024
● Directed a team of 4 designers creating marketing collateral including social media reels, promotional banners, and a website prototype to promote audience engagement.
● Managed creative development, production of TikTok reels, and ensured project deliverables were on schedule.
● Presented the top-ranked design proposal amongst 5 teams by focusing on potential hurdles, target audience, and branding strategy.