Eyethrive: By Alcon
I managed a design team of 4, made executive creative decisions, and spear-headed the creation of the video, graphic, branding, and UX aspects of the final design. Our goal was to find out what Gen. Z knows about eye care, and to find a way to engage them with it.
Client
Alcon
The Research
We Surveyed 200+ Gen Z participants, interviewed 12, and analyzed 40+ research articles. Key barriers: time constraints and cost concerns.
Insight: Reach Gen Z. by meeting them passively and invest in them as future clients.
Social Media
My team constructed a suite of TikTok Prototypes as a proof-of-concept. I managed scripting, shot and prop lists, and final filming and editing.
I researched creators across a wide range of topics to narrow down 3 relevant categories for our product: humor, historic/informational, and beauty.
I directed 1 video for each category to showcase their efficacy.
EyeThrive Website
The website guides users to finding healthcare providers local to their area.
Select a location, and doctors will populate the search with relevant location and contact information.
After selecting a practitioner, users will be rerouted
to the website or provided contact information to set up a free appointment.
