Logo and Brand Design
Uncle Punt is a Country Artist whose ethos is to embrace and reinvigorate the historic traditions of country music. I was contracted to re-design their main logo and peripheral branding to bring a fresh and cohesive vision to match their distinctive music.
Client
Freelance
The Main Design
The original logo has strong shape language and direction, so I kept those elements intact while adding a stylized cartoon flair as they wanted it to evoke old cartoons from the 30’s-40’s.
The Logo Suite
The main logo is accompanied by a suite of secondary logos that allow the brand to be used at various sizes across different mediums.
Peripheral Graphics
I gave the surrounding graphics a tactile paper aesthetic to bridge the rough textures of Western themes with the desired cartoon aesthetic.
The result is a flexible design language that is portable between digital, print,and video applications.
